Monday, November 12, 2012

CARPE




C - The contrast in this spread is easy to identify, with the left page depicting a healthy marsh and the right depicting one that's mostly evaporated. But the ingenuity of this contrast actually lies between the relative similarity of these two pictures: both sights are still beautiful - the grass in the distance is the same shade of green, and both skies are of only slightly variable sharp shades of blue. The tiny aesthetic contrast coupled with the huge conceptual contrast serve to stress the idea that climate change really sneaks up on us.

A - In terms of alignment, both the title and introductory paragraph are focused around the line between the two pictures in an effective way. Also, the way the title works its way downward, having three distinct lines of text and aligning the differently sized words across them, is incredibly cool.

R - The aforementioned contrast of the two pictures is a good example of repetition - the exact same location, with one key factor drastically changed. In addition, the color scheme of the title is effectively repetitive, with the transitional phrases "between" and "and a" in gray and the more important, topical phrases in white.

P - The introductory paragraph at the bottom left is grouped with the main text of the article at the bottom right. This proximity separates the title from the rest of the article, giving the spread's central information a coherent primary-ness.

E - As this spread incorporates photographs as its entire background, the issue of an eye-line of white space is not really relevant.

1 comment:

  1. This is a memorable design, it could have been a busy mix of two pics but as you said so well, they are perfectly chosen to work.
    You've got the key design elements clear.
    10/10

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